The Data Iceberg Infographic
Big data is one of the biggest business challenges of today. Due to its exponential growth, it has become difficult and prohibitively expensive to manage and store business information, especially when an estimated 80% of all data is unstructured, unlabelled and/or undiscoverable.
This infographic aims to help companies recognise how critical it is to add order to their unstructured data. It suggests ways organisations can protect themselves against the calamitous forces of 'dark data' by turning it into coherent, orderly, manageable and valuable chunks of business information.