Understand market stimulation and cannibalization effects for new routes with B Route Development
With the latest B Route Development version 3.5 we have enhanced our methodology to project stimulation effects for new or improved routes. An easy to interpret stimulation model and powerful detail views have been introduced that help to understand the market development associated with the launch of new routes based on actual data.
The redesigned, carrier and route specific stimulation curve enables you to quickly comprehend the correlation between initial market size and the actually achieved stimulation rate as it has been observed when similar routes have been launched (Like Markets).
We are now also offering detailed insights into the Like Market development explaining growth effects and traffic shifts between airports and carriers (cannibalization).
The release notes contain an in-depth explanation of the changes and a description of the usage of the stimulation feature.
In our video tutorial, based on last month’s webinar on the new B Route Development version, we guide you through the enhanced feature step by step. We also provide hints on the interpretation of the model output.
Interested in knowing more?
Please contact your Account Manager or Project Lead at BEONTRA.